Welcome to Cool Pants. Here are 3 things that happened in streetwear this week:
1. NBA INTERACTIVE JERSEYS
In a world that is completely connected to the internet it was only a matter of time before your clothing was as well. Nike unveiled their NBA Connected Jersey this week. A jersey you can put your phone up to, and get access to exclusive sneakers and content. It will be interesting to see how this feature develops in the coming months. Check out the video below to get an idea of what it's all about.
2. ACNE STUDIOS HITS SAN FRAN
Acne Studios has expanded to a storefront in San Francisco. Why is this news you should care about you ask? Because the store looks absolutely insane. The Swedish brand played on a Golden Gate Bridge motif to deliver a truly unique space. Check it out below. Holyyyy.
3. SWIZZ BEATZ x BALLY COLLAB
Swiss fashion label Bally paired up with the extraordinary producer Swizz Beatz for an incredible array of high quality leathers, shoes, and other wears. This collab features popping cartoonish visuals with a vibrant colour palette to match. Believe it or not, Swizz cites folk art as a prevailing influence on this line. Check out some of the feature pieces here.
That's it for the week. See you in 7 days.
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